In the News

Hot off the press! Read what people are saying about our luxury candy boutique.


Girlboss features Sugarfina co-founder and Chief Creative Officer Rosie O’Neill’s list of favorites in this month’s “Shortlisted” interview.

Fast Company

Sugarfina named in “World’s 50 Most Innovative Companies 2018” and in “World’s 10 Most Innovative Retailers” by Fast Company.


Ever Wonder How Our Chocolate Bars are Made? Refinery29 Shows how in a Tour of Our Factory


“We Want These Vodka-Infused Gummy Bears Immediately”


Rosie O’Neill discusses how Sugarfina has flourished and offers advice to future entrepreneurs in “How Sugarfina’s Founders Built A Million-Dollar (And Very Instagrammable) Candy Company” article.

Vogue Magazine

Vogue spreads joy throughout the streets of Manhattan, surprising one little girl with an extraordinary Sugarfina Happy Holidays Trunk.

Forbes Travel Guide

Forbes Travel Guide’s “12 Gorgeous Gingerbread Houses Around America” article features a sweet gingerbread house collaboration between Sugarfina and the St. Regis Atlanta.

Martha Stewart Weddings

Martha Stewart Weddings features Sugarfina’s 24K Gold Swizzle Sticks in the “30 Stocking Stuffers for Everyone You Love” article.

Montecristo Magazine

Montecristo Magazine visits the first Canadian Sugarfina boutique in Metropolis at Metrotown, Burnaby, British Columbia.

Food & Wine Magazine

Food & Wine Magazine spotlights Sugarfina’s Happy Holiday Trunk filled with 20 luxury candies in the “8 Delicious Holiday Gift Box Ideas for Families and Friends” article.

Martha Stewart Weddings

Martha Stewart Weddings features Sugarfina’s Dark Chocolate Sea Salt Caramel Popcorn in “35 Hostess Gifts for Your Mother-in-Law” article.

Wall Street Journal

The Wall Street Journal features Sugarfina in “Coming to Your Local Mall: Online Retailers Beloved by Millennials” article.

InStyle Magazine

Sugarfina’s Green Juice Bears are the perfect holiday gift for the wellness guru in your life as reported by InStyle.

Cosmopolitan Magazine

“Sugarfina and Hello Kitty Just Created Gummy Bears, and They’re So Cute They’ll Make You Cry”

Jessica Alba designs a close friend and co-worker’s baby shower inspired by Honest Company diaper designs. Sugarfina candies make the perfect party favor!

O, The Oprah Magazine

O Magazine spotlights a “hangover-free way to enjoy bubbly” with Sugarfina’s champagne and rosé gummies.

Dancing With The Stars judge Julianne Hough marries NHL star Brooks Laich, and treats guests to a Sugarfina Candy Bar and beautifully monogrammed candy cubes® of Bubbly Bears at their wedding.

The Knot

“Your Bachelorette Party Needs Sugarfina’s New Tequila-Infused Gummies Guess we’ll give them a shot—better make it a double.”


Shop Now

Rosie O’Neill discusses entrepreneurship and leadership in “Women in Business Q&A”